Attitudes and behaviour

Fig. 1 Where do I put my food?
(Photo: Kalmarhem, Sweden, via Energy
Agency for Southeast Sweden.)

2/3 of the variation in electricity consumption comes from family attitude and behaviour

Group 1: Intentional energy saving behaviour

  • Make a concerted effort to save.

  • Possibly the result of upbringing: older generations or influences from abroad.

  • A conscious choice to not waste money unnecessarily.

  • For environmental concerns: reducing the strain on resources.

  • Generally interested and easily reached. Continously work at maintaining low consumption.

Group 2: Indifferent energy saving behaviour

  • Agree in principle, but do little or nothing to save energy.

  • Prioritize comfort over effort.

  • Cannot be bothered to spend time on it.

  • An appropriate group to approach, as their consumption is greater than necessary and they are not completely resistant to change.

Group 3: Refusal to alter energy consumption behaviour

  • Smaller group, with high consumption. Unconcerned with high electricity bills. Unmoved by environmental concerns or limited resources.

  • Despite the potential for large savings, there is little likelihood of successful communication.

(Gram-Hanssen 2005)

Created by system. Last Modification: Monday 29 March 2010 15:41:03 CEST by tanja.groth.